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CCL Redesigns Website to Engage New Audiences and Strengthen CCL Network

Over the past year, CCL has worked with C&G Partners to modernize its website and brand to match the energy of its mission and training programs. With an enhanced digital presence, CCL can deliver clear and precise information about its initiatives and act as a resource hub for stakeholders and new audiences who are interested in learning more about leadership in art museums.

Key components of the new site:

  • Fellows profiles: The new Fellows page offers an interactive view of all alumni of CCL’s core program. Visitors can search for fellows by name, institution, and class year.
  • Mentorship database: CCL’s network is comprised of museum directors and cultural leaders who serve as mentors to CCL fellows each year. The new site introduces a section devoted to capturing this growing set of information, communicating the critical importance of mentoring in CCL’s programs and to the field at large.
  • News section: The new site changes the way CCL communicates its activities to the public. The news hub will include program announcements, behind-the-scenes photos, stories about CCL graduates, and interviews that highlight leaders and challenges facing the field today.
  • Online applications: Beginning with CCL class of 2015, all program applications are now entirely paperless. In addition to application submission, recommendation submission and application review will also be conducted digitally via CCL’s new application portal.
  • Fellowspace: CCL fellows and alumni will have access to this private platform. On this platform, CCL fellows can share news with their peers, publish blog posts, and manage their public profiles on the site. Fellowspace provides an online channel to cultivate dialogue during the five-month fellowship and beyond.

The website launch is part of a larger initiative to reinvigorate CCL’s visual identity. It will be accompanied by the launch of new social media channels to extend the organization’s reach and engagement with the public.